09 Nov How to Stay Current
As small business owners we can be so busy that we forget to keep up with what’s current in our industry. It takes a lot our time just to keep on top of the work and blue-sky thinking can seem an unnecessary burden. However, we do need to keep up.
When scheduling your week, remember to make time to review the competition, explore awareness-raising activities such as reading (or writing) blog posts and get creative with new ideas in your business.
Set Google Alerts, use hashtags to see what’s the latest, and search the vast amount of free, and specific online info on news sites.
If you can book days out, such as industry conferences and exhibitions, the return in terms of contacts and potential info can be huge. Research events thoroughly before attending to ensure that the target audience fits your ideal customer. If an event is really important, think about doing a presentation yourself, so you can position yourself as a thought leader among your peers.
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